March ’14 – After the global and gigantic success of the first version of the game more than 10 years ago, Bandai relaunched this year the follow-up to its Tamagotchi game.
My Love Affair planned a full 360° operation using French platinum singer Lorie to celebrate this launch and make sure this new product release would powerfully reach to the right consumer target.
An exclusive track entitled ‘The Tamadance’ was produced by the agency for the occasion and an official music video to go along with it. Within this video, Lorie is performing the official Tamadance choreography and inviting all viewers to take part in an exclusive competition mediatized on Gulli, the French TV channel targeting young kids.
The video has gathered more than 250,000 views to this date and the competition has led to Meets & Greets in presence of the artist.Read more